WHAT'S SWOT?

By Martin Easterbrook

Since there is going to be a meeting in Germany to discuss a possible Berlin bid, I thought it might be useful to repeat an exercise I found incredibly valuable during the planning of Intersection.

SWOT is a management exercise which asks the people concerned to look at the organisation they are running from the points of view of: Strengths, Weaknesses, Opportunities, and Threats.

My apologies in advance if sometimes politeness and tact do get lost in the exercise, but as Gary said : I'm all for the idea of a German Worldcon, for several reasons, but I do not think it would be doing anyone a kindness to throw someone, anyone, directly from a position of having never planned and organised a con of no larger than 500 people to planning and organising a Worldcon of over 3000 people.

Here's my 2 pfennigs' worth:

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS